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Research suggests that the more people think about their attitudes, the stronger their attitudes tend to become. for example, the more a lakers fan thinks about how much she likes the lakers, the more of a die-hard fan she is likely to become. this effect is called

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This effect is called "attitude polarization".

Attitude polarization is an observable fact where individuals' dispositions or convictions fortify and turn out to be more extraordinary as they take part in intensive thought about the attitude object. The impact is seen with issues that enact feelings, for example, political "hot button" issues or in this case a sport is motioned.

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