Deeboi6840 Deeboi6840
  • 21-03-2019
  • Business
contestada

Market segmentation involves aggregating prospective buyers into groups that have two key characteristics. What are they?

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MrCreighton
MrCreighton MrCreighton
  • 21-03-2019

The two overarching characteristics used for market segmentation are demographic and psychographic.

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