Answer:
The answer is E.
Explanation:
The correct answer is E. experiential search. According to the Consumer Behavior Book by Wayne D. Hoyer, the ongoing search is when a consumer is exposed to or interacts with a product in an external way. This could be by media search or ads, advice from friends, or experiential search. This last one is when a consumer uses a sample of the product or experience for a short period of time. This is how Martha acquired information about the new moisturizer at the salon.
