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When Sheri, a socialite, got some bad publicity for her recent choice of evening wear, she decided to change designers. However, when Sheri visited her new designer for the first time, she missed the camaraderie and the easy banter she used to share with Margo, her previous designer.
Which of the following types of switching costs was being experienced by Sheri?

a. Procedural switching cost
b. Financial switching cost
c. Relational switching cost
d. Rational switching cost
e. Affective switching cost

Respuesta :

Numenius

Answer: (C) Relational switching cost

Explanation:

The relational switching cost is one of the type of switching cost that involves the emotional and the personal bond between the different types of people during the transaction process.

 The relational switching cost is basically refers to the change in the products, brands and the supplier.

According to the question, the relational switching cost is basically experienced by the sheri.

Therefore, Option (C) is correct.        

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