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Companies without the core competencies in their value chain activities and support functions are still able to
implement successfully a either a cost leadership or a differentiation strategy, although they cannot implement an
integrated cost leadership/differentiation strategy.
a. True
b. False

Respuesta :

jepessoa

Answer:

B) False

Explanation:

A cost leadership strategy refers to selling your product at a lower cost than the competition.

A differentiation strategy refers to selling differentiated products from your competitors.

An integrated cost leadership/differentiation strategy refers basically to selling differentiated products at very low prices. This is probably hard to accomplish, but that doesn't mean it's impossible. Ikea proves that this combined strategy is possible.

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