Years ago, American Express created the Gold Card for affluent customers. In response to recent declines, AmEx has decided to enhance the benefits of having a Gold Card by increasing the rewards and offering personalized services. This is an example of:

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19-04-2022
Business

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Years ago, American Express created the Gold Card for affluent customers. In response to recent declines, AmEx has decided to enhance the benefits of having a Gold Card by increasing the rewards and offering personalized services. This is an example of:

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jayilych4real jayilych4real · Answer 1 · 2022-04-29T10:07:24+02:00

Based on the given scenario with Amex enhancing the benefits of having a Gold Card, this is an example of invention.

What is Invention?

This refers to the creation of new things with the aim of making a process easier that has not been done before.

Hence, we can see that based on the changes made by American Express in their Gold Card for their affluent customers and the increased benefits, this is an example of an invention.